Picking the Right Video Style for the Right Audience

Picking the Right Video Style for the Right Audience

Have you ever seen or heard the exact same message communicated in two completely different ways? Did this impact how you felt about the message? In video communication we can change the delivery of a message by using different styles, images and audio elements. There...
Testimonial and Transformation Story Videos

Testimonial and Transformation Story Videos

Have you ever been on the fence about making a purchase from a company until you read a positive review or heard from someone else about how the product or service helped them? Social proof is a mighty tool for marketing and communications professionals. Written...
Explainer Videos

Explainer Videos

Do you have a hard time explaining your business to people? As you’re talking about your business, do people get that confused glazed-over look on their faces? Or you know how to explain it but it takes too much time to explain and things get lost in translation?  If...

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