Have you ever seen or heard the exact same message communicated in two completely different ways?
Did this impact how you felt about the message?
In video communication we can change the delivery of a message by using different styles, images and audio elements.
There are a number of different styles of video being used for communication, team training, social media and marketing.
Here’s an example of the exact same message using three different video styles.
What did you think of the three different video styles? Did you feel more drawn to one of them?
When creating a video, how do you decide which style of video is best for you right now? Here are three points to consider when making this decision.
Who are you talking to?
Consider your Audience
In a previous article, we talked about the importance of knowing and understanding your audience and how this can be achieved by creating a Learner Persona.
If the purpose of your video is to drive people to take action, which style of video might best resonate with your audience?
How do you want them to feel?
What is the feeling that you are trying to achieve?
Is the message that you’re delivering in the video very serious? Then perhaps an animated video with cute, silly characters is not the most appropriate.
If you want to convey a sense of fun and excitement then an animated video is a fantastic option.
How do you want them to see you?
What image are you trying to portray?
Brand image and messaging is very important to an organization. Whether you are a solopreneur with a personal brand or a nonprofit or a large corporation, you have likely invested in branding that tells a story and portrays how you want to be seen and known. Does a certain video style fit with your brand story?
The good news is that in most cases all the video styles can be used by the same brand. It’s just a matter of incorporating your brand elements into the video.
How are you using video in your organization? Is it part of your training, communication, or marketing strategy? At Learn to Flourish we use it for all of the above and we help our clients to achieve their goals by implementing video for training, communication and marketing.
If you’re getting started with video, make sure to grab our free resources:
Also, check out our other articles on using video:
Join the Learn to Flourish newsletter
Sign up for our newsletter to get actionable tips to take your online learning to the next level.
Need to know the BEST way to teach your expertise? Get the FREE training.
How People Learn: Seven Ways to Teach Your Learners in a Faced Paced World